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CASE STUDY: 2024

Automated Instagram Scraping
for Influencer Insights

To streamline influencer research and speed up decision-making in marketing campaigns, Fluidify Systems built a fully automated Instagram scraping system. The tool gathers user data, extracts post-level performance, and summarizes strategic insights — all stored neatly in Google Sheets.

Make (formerly Integromat)

The Solution

Goal: Eliminate manual influencer scouting and automate Instagram profile analysis

  • Automation Flow:
  • Input Sheet – List of Instagram handles
  • Get User Info – Scrape basic profile metadata
  • Strategy Breakdown – AI analyzes content strategy using ChatGPT
  • Fetch Posts – Scrape latest posts
  • Tactics Identification – AI extracts key tactics from post captions

Key Features

Data Points Extracted

  • Follower count, bio, engagement metrics
  • Recent post captions, hashtags, likes/comments

AI Summarization

  • Strategy and tone overview
  • Content frequency and formats

Post-Processing

  • JSON formatting
  • Key tactic flagging
  • Multi-handle processing via iteration

Results

Metric Manual Process Automated Flow
Time per Profile Analysis 15–20 minutes ~1 minute
Human Error in Data Copying Frequent Eliminated
Insights Per Campaign 4–5 influencers/day 30+ influencers/day
Strategy Reports Availability Delayed Instant

Tools and Tech Stack

Make

Automation Engine

Google Sheets

Database & Output

OpenAI GPT

Strategy Analysis & Tactics Extraction

Custom Parsers

JSON Logic

Impact

  • Improved influencer selection accuracy
  • Scaled research from hours to minutes
  • Created strategic reports without manual labor
  • Enabled real-time decision-making for brand campaigns