Automated Instagram Scraping for Influencer Insights

CASE STUDY: 2024

Automated Instagram Scraping
for Influencer Insights

To streamline influencer research and speed up decision-making in marketing campaigns, Fluidify Systems built a fully automated Instagram scraping system. The tool gathers user data, extracts post-level performance, and summarizes strategic insights — all stored neatly in Google Sheets.

Make (formerly Integromat)

The Solution

Goal: Eliminate manual influencer scouting and automate Instagram profile analysis

Automation Flow:
Input Sheet – List of Instagram handles
Get User Info – Scrape basic profile metadata
Strategy Breakdown – AI analyzes content strategy using ChatGPT
Fetch Posts – Scrape latest posts
Tactics Identification – AI extracts key tactics from post captions

Key Features

Follower count, bio, engagement metrics
Recent post captions, hashtags, likes/comments

Strategy and tone overview
Content frequency and formats

JSON formatting
Key tactic flagging
Multi-handle processing via iteration

Results

Metric	Manual Process	Automated Flow
Time per Profile Analysis	15–20 minutes	~1 minute
Human Error in Data Copying	Frequent	Eliminated
Insights Per Campaign	4–5 influencers/day	30+ influencers/day
Strategy Reports Availability	Delayed	Instant